The wellness of being: UAE gets its first holistic hotel
Originally published in Gulf News by Bindu Rai (link below)
Dubai: As the UAE strives to hit high on the happiness scale, wellness tourism continues to gain momentum at a time when stress-related ailments are on the upswing.
According to a report released by Colliers Experiential Travel Series earlier this year, the UAE led the charge in the Middle East wellness tourism market, with an average of 1.7 million trips generating $2.7 billion (Dh9.9 billion) annually.
Dubai rolled out a series of initiatives to tap into this growing market with the launch of its DXH (Dubai Health Experience) programme in April 2016 by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai. The programme was introduced to support its “Dubai, a Global Destination for Medical Tourism” project.
DXH aims to promote Dubai as a global centre for the provision of medical tourism services with a target of attracting half a million international patients by 2020.