Sweet success: How SugarMoo became one of Dubai’s coolest dessert makers

 In Entrepreneurship, Leadership
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Originally published in Arabian Business (link below)

Alan Honein and Raki Phillips explain how online sales and being different are helping SugarMoo succeed in the competitive dessert business

Alan Honein and Raki Phillips.

SugarMoo isn’t the first project that Alan Honein and Raki Phillips have embarked on together.

Over the eight years they’ve known each other, the co-founders of what might just be Dubai’s coolest dessert maker have launched a night club in DIFC, organised concerts with renowned DJs such as Sasha and even brought one of the world’s foremost Michael Jackson impersonators to the region.

The Lebanese-American duo’s current venture could, however, prove to be their most successful and enduring. Now in its third full year of operation, dessert maker SugarMoo is profitable and on the cusp of several developments that could, according to Phillips, “take this business to the next level”.

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