Peacock shows exceptional growth
Originally published in Khaleej Times (link below)
Peacock, the leading spices and masala brand, has exceeded the sales targets for the first half of this calendar year.
According to Dr Dhananjay Datar, the brain behind Dubai’s leading retail outlet chain Al Adil Trading and the brand custodian of Peacock, the brand has seen an increase of over 40 per cent in sales in this highly competitive market.
“Peacock is one of the largest brands in the spices and masala category. Peacock began in a modest manner few years back with a small range of spices. Today, Peacock brand comprises of spices, pulses, flours, pickles, mukhawas, papads, nuts and dry fruits, etc.”
“The Peacock brand stands on the core pillars of health, taste and value for money propositions. The product range helps to bring out the real taste of food at the same time ensuring that there are no artificial elements thereby making food light and easy to digest. All our products are pure and are hence the ideal choice for people looking for a healthy lifestyle. The wide range of Peacock products help to meet the lifestyle requirements of the varied customers that we have in this market,” added Dr Datar.