Follow The Leader: H.E. Shamsa Saleh, CEO, Dubai Women Establishment

 In Entrepreneurship, Leadership
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Originally published in Entrepreneur Middle East by Tamara Pupic (link below)

Now that the UAE is synonymous with women’s empowerment in the Gulf region and beyond, it is of no surprise that the world’s leading policy makers choose to take part in the Arab Women Leadership Forum and the Global Women’s Forum Dubai, the flagship conferences organized by Dubai Women Establishment (DWE) to discuss how to foster women’s leadership around the globe. However, DWE CEO H.E. Shamsa Saleh recalls that, only a decade ago, she had to dispel many negative stereotypes about Arab women in countries around the world.

“The Arab Women Leadership Forum and the Global Women’s Forum Dubai are our projects with international impact,” she says. “We used to have our local forums, but with these conferences, we have brought about a new perspective, and we have succeeded in exchanging our best practices with other parts of the world. The most important thing is that we have managed to change the perception of Arab women internationally. I can recall that, when in 2007, I attended a forum in France, everybody I met there thought that we were still much behind the world, and that we were not even educated, or that we weren’t allowed to drive here, and so on. I realized that we had to bring them to Dubai and show them how women had progressed here. Furthermore, over the years, the forum has opened many business opportunities for women. We are now exploring how to bring more of these kinds of events from different parts of the world. In the next few months, we will announce these new initiatives.”

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